1. This is the entrepreneurial blog I visited: http://www.matthuggins.com.
This blog is done by Matt Huggins and he uses it to explain, in detail, the website that he has created. It’s sort of a spinoff of www.match.com or www.eharmony.com. It’s a match making site. He explains in his blog when he launched his website, how he has modified it to get better sales and how many people have signed up so far.
The two internet sources that discuss the use of blogging as a form of business promotion are:
http://www.businessweek.com/magazine/content/05_18/b3931001_mz001.htm
and
http://www.auctionbytes.com/cab/abu/y206/m01/abu0158/s04"
Business Week is a magazine that had an article about how blogs change businesses and goes into detail about why and how blogs change businesses. Auction Bytes is a website that posted an article about how an eBay seller uses his blog as a marketing tool.
2. Other options that entrepreneurs have as far as marketing goes would be advertisements. Whether the ad is in magazines, TV commercials, radio commercials, or even on the side of a bus, ads get their product out to the public. Also being active in the market you’re in. For example, if your selling a type of software, you should appear at software conventions to get the word out about your product. One way a blog is different than ads or participating in conventions is that the reader or viewer gets more of an insight on the company and product. The entrepreneur can also add new updates on the product daily. On Matt Huggin’s blog, he had stats on his website which is also interesting for the viewer. With that being said, I however don’t think blogs are as effective at selling a product as ads and active participation are. I’m not going to online and go searching for a blog about a sweater that I want to buy. I’ll already know where to go online to get it because I saw an ad in a magazine for it or a spokesperson for the company that approached me in the mall was wearing it. Ads and active participation met the consumer’s eye before a blog ever will.
3. This research defiantly supports my original thesis and I would give it a 5 and I don’t want to change it.
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I would have to slightly disagree with you on blogs vs. advertisements. An advertisement is great for companies who are established and have money. For a starting small business or an individual attempting to get their name in the professional world blogging is an efficient and cost effective medium in which to do this.
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